Facebook Ads and Google Ads are essential if you want to take your business to the next level.

Different companies are working and providing advertisement services, but most of the advertisers use Google and Facebook for their marketing campaigns. Google and Facebook both have a long-standing rivalry and are in direct competition with each other. In this blog, we will go through all the elements that Google Ads and Facebook Ads have to offer; we hope this will help you understand why they should be a integral part of your brand’s marketing strategy.  

Facebook Ads

Facebook Ads are beneficial for the business as it gives a massive return. Besides other marketing strategies like email marketing, SEO, flawless web design, and social media, Facebook ads are commonly used and are essential for growing your business.

Pros

  • Facebook facilitates two-way communication: you can have direct communication with your customers and build long-standing relationship with them.
  • Facebook Offers Robust Analytics: Facebook gives you a detailed report about your Ads’ performance, which involves all the metrics related to post engagement, weekly reach, and page likes.
  • Target your Exact Audience: Facebook allows you to target your audience by mean of age ranges, interest, demographics, behaviors, and location.

Google Ads

When someone needs to know the best restaurant, services, product, or anything from anywhere worldwide, their first option will be to search on Google. This is how Google Ads work: when someone enters something on the google search, Google provides them the relevant ads and data for a service and product. Today in the business world, Google Ads is considered a substantial successful search engine for getting sales, driving traffic, and marketing business products. If you are thinking of ignoring the world’s most popular online marketing and advertising platform, then it’s time to make the right decision for your business growth.

Pros

  • Google AdWords helps you Reach Your Customer: Whatever your brand or the business’s size is, you always want to be found on the first page of Google. Your priority will be that the customer finds your product and service at the exact time when they are looking for one.
  • Google AdWords Empower you to Reach Your Local Customer: This option enables location wise targeting.
  • Google offers Control over your Budget: If you are running a small business then you have to spend on google ads accordingly. If an ad’s performance is excellent, increase your budget, or If your ad performance is not according to your expectation, you may decrease or stop spending more money on that ad.

If you want discuss how Facebook Ads/ Google Ads can help your business, please book a call here.

Hello Business Owner,

gvmarketingmix cover page

Welcome to my page,

My name is  Gowri and I help Business owners gain visibility in the Online world. Online publicity, Online visibility and Online Reputation are my forte. I am a freelancer based in Aberdeen, Scotland. I love to work with Business owners who help heal our mind, body and soul. So If you are one of them, I would like to hear from you and also work with you.

You can contact me on gvmarketingmix@gmail.com.

If you want help with increasing your online presence and gain more visibility, a good place to start would be to understand your current visibility score. This is a free service.

Please fill up a short form and I will get back to you as soon as possible.

https://bit.ly/2HhrcIi

Thank you,

gowri

 

©2019 gvmarketingmix.co.uk

 

 

 

 

Earn Smiles Campaign

Hi,

Having a good and healthy Online Presence for your business is vital, if you don’t want to lose your customers to your competition.

In order  to prove the importance of Online Visibility, I have created a campaign called the Earn Smiles Campaign. This is a free service but I want your smiles.

All you have to do is click the link below and fill up a short form. I will send you personalised tips that you can use and boost your Online presence instantly. I am so confident about my tips that I know I  will have a smile on your face.

https://bit.ly/2BFvJzL

QR code: Hover your phone camera on the code below. The form will open on your browser. Fast and Easy.

 

 

gvmarketingmixSmile

 

 

 

 

 

 

©gvmarketingmix.co.uk 2017-2019

Do you know what’s unique about your business?

A USP is simply your Unique Selling Point. It is the most important factor, which sets you apart from your competitors.

Customers nowadays have an array of products and services to choose from, so how would you stand out and beat the competition?

This is where a USP can work its magic. If you can figure out your USP, standing out in a crowd is easily accomplished.

Below, is a very easy way to achieve this-

Prepare a “SHINE” list for your business. This list will comprise of

  •          What your business stands for,
  •          What it does the best
  •          The end result of your products or services
  •          Customer experience.

Analyze your competitors, watch their adverts and marketing messages.

Now, strike off the points, which are well met by your competitors.

You will be left with the ones that actually define your business.

Select the one, which you feel is the most appropriate for your business.

Use this message in your marketing communications and position yourself in your niche.

Remember to revise this list from time to time and tweak your USP according to the changing market needs.

To test your understanding, visit the site http://www.toms.com.

Try and spot their USP. Do write in the comments section and let me know what your answers are.

Do you need help with finding your USP?

Give us a call  07484158631 or contact us on

gvmarketingmix@gmail.com

CREDITS:

https://en.wikipedia.org/wiki/Unique_selling_proposition

https://www.entrepreneur.com/encyclopedia/unique-selling-proposition-usp

https://blog.kissmetrics.com/unique-selling-proposition/

https://www.marketingdonut.co.uk/marketing-strategy/branding/developing-your-usp-a-step-by-step-guide

©gvmarketingmix.co.uk 2017-2019