How to market your accounting firm?

How to market your accounting firm?

Digital marketing takes both time and effort. You need to market your accounting firm with the right message, to the right audience, at the right time. Even knowing which picture to use or colour can be stressful at times. Remembering to post on social media every single day, coming up with a content calendar can be a daunting task. These are just some of the daily tasks accounting firms should be focused on, in order to have an effective digital marketing strategy that brings them new business each month and can be put on repeat.

If you’ve been struggling to figure out how to properly market your accounting firm then this guide will help you moving forward. You no longer will ask what needs to be done.

Let’s jump into the top 3 marketing strategies we have noticed that get the best results for accounting firms. (Hint: There are a lot more than just 3)

  1. Build a Strong Online Presence:  If you’re a “one man band” or freelancer then priority number one is getting clients, but, if you’re trying to build a brand, a team of experts, a professional firm… then you’re going to want to build an impactful brand that has a unique online presence. Branding mixed with an online presence is very important to creating that great first impression for future clients.

         The number of people opting for self employment, in the UK has gone up from 3.3                million in 2001 to 4.8 million in 2017.

Self employment statistics by BBC

Image credit: https://www.bbc.co.uk/news/business-44887623

More and more people are opting to work for self.  Therefore, there is a fierce competition and a need to market your firm stand out in the crowd. One of the most important things to keep in mind when you are out there managing your new-found business is to create an excellent online presence for your  business. A strong online presence can make things a lot easier for you and help you market your business effectively.

1a,Why should we concentrate on having a good online presence?

The answer is simple. Customers are evolving in terms buying behaviours. A  staggering 76% of UK consumers are doing online research before they buy anything online or in-store. For once, let’s forget about what the research says, do you go online researching about products/services you want to buy? If the answer is yes, the answer to the question “why” must be pretty much clear now. This trend is not going to go away anywhere, more so it’s going to increase in the coming years as we move towards a more digitised life.

Therefore , we need to understand the importance of good online visibility and take steps to improve your online presence. A good place to start would be to find your Online Visibility Score and understand that

 1b,The ingredients of a good online visibility score is as below:

  •  An attractive, user-friendly website
  •  SEO
  •  An active, informative, and regularly updated blog/content
  • Social media marketing
  • Reviews/testimonials

  2.  A Professional Website

       Did you know ?

       38% of people stop interacting with poorly built website

       38.5% judge a business by their website

      40% people stop interacting with slow website

      50% of users go to competitors  because of a poor user experience on a website. 

 

Your Business website should be user friendly and easy to navigate. Also, you want to come off as professional… you’d be surprised how many accounting firms have websites that look like a 2-year-old created it. This hurts your chances of landing those dream clients everyone wants so bad.

  2a, Characteristics of good website:

  • Mobile responsive design that’s easy to use
  • Easy and smooth navigation process
  • Easy to read fonts
  • Correct branding that makes your business stand out (proper colours, logo, fonts etc.)
  • Relevant and high-quality images and videos (not required)
  • Clearly visible Call to Action
  • Goal oriented

Please have a look at some of the best website layouts listed by the The Daily Egg. You will get a good idea about how an ideal website should look.

 

3. Lead Generation Strategy: If you’re either just starting out or struggling to get new clients (which most new accounting firms do) then your priority number one should be revenue generating activities. I cannot stress this enough. You must have a lead generation process in place that brings you consistent leads each month and that is easily repeatable.

You shouldn’t be focused on branding, social media posting or logo designing if you can’t get anyone to work with you.

Here are some revenue generating ideas to help you get more business:

  •  Cold emails
  •  LinkedIn DM’s
  •  Social Media Marketin
  • Dynamite Pro MIX (the fastest way to get clients even if it’s your first day)

About Dynamite PRO mix:

 A good and viable digital marketing strategy is important if you want to market your accounting business effectively. We designed the Dynamite PRO mix to help you formulate and execute these strategies with ease. It’s a simplified one stop solution that can fulfil all  your digital marketing needs.

This service is particularly for business owners who have no time to promote their business or don’t know how to get more customers.

You may be wondering more about our Dynamite Pro MIX. It comprises of following marketing mix:

  •  Facebook advertising –highly targeted ads designed to bring your ideal customer to your door!
  •  Content Marketing  –allowing your brand to stand out from the competition.
  •  Review services –designed to improve brand awareness and let your clients’ voices be heard.

So if you are struggling to market your accounting firm or get new customers click the link below to get a personalized marketing proposal for your business:

Click below to book a zoom call with us.

https://gvmarketingmix.as.me/contentmix75

 

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