Digital marketing, internet advertising, online marketing or anything else you may call it, advertising your company online is a big challenge for the owner of the business. The usage of internet has increased, even doubled in the past few years and ultimately this situation has greatly affected how consumers buy products and interact with businesses.
So now the question arises, what is digital marketing? Digital marketing is a way to be in touch with and influence your prospective clients.
ASSETS OF DIGITAL MARKETING
Most of the people don’t know how many assets of digital marketing they have at the moment. Even anything can be the asset of digital marketing but it requires the usage of right marketing tool which you use online. Let’s take a look at few examples:
Icons and Logos
Video Content (which includes video ads, etc.)
Infographics (which includes company images and photos, etc.)
Content in written form (which includes testimonials, blog posts and product description etc.)
Online tools (which includes interactive content and SaaS etc.)
DIGITAL MARKETING STRATEGIES
Digital marketing strategies list is continuously growing but here are some that has been explained and mostly used by the businesses:
PAY PER CLICK (PPC) ADVERTISING
It is a type of digital marketing, where someone is charged when the user clicks on an ad. Google AdWords form is an example of PPC advertising which is also called paid search advertising.
SEARCH ENGINE OPTIMIZATION (SEO)
It is a very useful and famous type of digital marketing tool, used by every blogger and content makers. Without spending a single penny one can rank its page through this tool.
SOCIAL MEDIA ADVERTISING
Famous social media platforms like Instagram, Snapchat, Facebook, Twitter, LinkedIn, and Pinterest allow its users to run ads as digital marketing. These social media platforms charge money for advertising. It builds brand awareness in your target audience and also helps us target the required audience.
SOCIAL MEDIA MARKETING
It is another free digital marketing strategy through which you can use social media platforms like Instagram, Twitter or Facebook to advertise your work or business in an organic way. No doubt it will take more time and effort but deliver you cheaper results.
HOW DIGITAL MARKETING CAN HELP ACCOUNTANTS WITH GETTING MORE CLIENTS?
With the passage of time there is a change and evolution in latest technologies used. Every business owner wants to grow his business at any cost but accountants find it even more difficult because accounting itself is a very challenging and stressful field.
Digital marketing makes it possible to rank a page or blog and grow the business online. Accountants can use the digital marketing tools and strategies (as explained above) to reach potential client and start generating more leads.