Can Digital Marketing help accountants?

Digital marketing, internet advertising, online marketing or anything else you may call it, advertising your company online is a big challenge for the owner of the business. The usage of internet has increased, even doubled in the past few years and ultimately this situation has greatly affected how consumers buy products and interact with businesses.

So now the question arises, what is digital marketing? Digital marketing is a way to be in touch with and influence your prospective clients.

ASSETS OF DIGITAL MARKETING

Most of the people don’t know how many assets of digital marketing they have at the moment. Even anything can be the asset of digital marketing but it requires the usage of right marketing tool which you use online. Let’s take a look at few examples:

Website

Icons and Logos

Video Content (which includes video ads, etc.)

Infographics (which includes company images and photos, etc.)

Content in written form (which includes testimonials, blog posts and product description etc.)

Online tools (which includes interactive content and SaaS etc.)

Reviews

Social Media

DIGITAL MARKETING STRATEGIES

Digital marketing strategies list is continuously growing but here are some that has been explained and mostly used by the businesses:

PAY PER CLICK (PPC) ADVERTISING

It is a type of digital marketing, where someone is charged when the user clicks on an ad. Google AdWords form is an example of PPC advertising which is also called paid search advertising.

SEARCH ENGINE OPTIMIZATION (SEO)

It is a very useful and famous type of digital marketing tool, used by every blogger and content makers. Without spending a single penny one can rank its page through this tool.

SOCIAL MEDIA ADVERTISING

Famous social media platforms like Instagram, Snapchat, Facebook, Twitter, LinkedIn, and Pinterest allow its users to run ads as digital marketing. These social media platforms charge money for advertising. It builds brand awareness in your target audience and also helps us target the required audience.

SOCIAL MEDIA MARKETING

It is another free digital marketing strategy through which you can use social media platforms like Instagram, Twitter or Facebook to advertise your work or business in an organic way. No doubt it will take more time and effort but deliver you cheaper results.

HOW DIGITAL MARKETING CAN HELP ACCOUNTANTS WITH GETTING MORE CLIENTS?        

With the passage of time there is a change and evolution in latest technologies used. Every business owner wants to grow his business at any cost but accountants find it even more difficult because accounting itself is a very challenging and stressful field.

Digital marketing makes it possible to rank a page or blog and grow the business online. Accountants can use the digital marketing tools and strategies (as explained above) to reach potential client and start generating more leads.

How can a Press Release help your business?

Press releases are a beneficial public relations tool for new businesses or little new companies. Each press release distributes essential or valuable data about a future or future occasion. Despite significant revelations, unique experiences, or individual item delivers are valid justifications for press information, Press release caution buyers about essential things and help them remember the article, mitigating the inner emergency. For example, in an authorized account, you can report a data security break, clarify what occurred, and find a way to keep it from happening once more.

Press releases give extraordinary outcomes for practically any business, paying little heed to estimate, income, profile, and industry. This implies that such a substance can turn out brilliantly for you.

1. Immediate effect

As a small or medium-sized business owner with limited resources, how might you develop your organization and items all the more adequately without going through a lot of cash to accomplish your objective?

Each type of content plays an important role. For example, basic pages assist you with acquainting your brands and items with the world. Blog entries permit you to take a closer home association with your peruses by addressing the most intriguing inquiries. Exhort and give criticism from specialists and offer their perspectives with the crowd.

2. Increasing sales capacity

Press release can give dependability yet also increase your income by demonstrating the main key advantages of your items and your items’ needs. Different options are available at present. You may want to compose and convey Press release on various occasions to report multiple victories.

3. Ability to increase the effectiveness of your marketing plan

Current Marketing measurements show that 71% of B2B advertisers depend on substance promoting to make new deals openings. It sounds extraordinary; however, imagine a scenario where you could genuinely build that rate by utilizing each instrument in many substance advertising devices to expand your online reliability, put you on the map, and get more cash-flow.

Media discharges are an extraordinary and incredible advertising module that you can add to your mission. You can’t turn out badly with these devices, as your products’ unique features guide them.

4. Opportunity to stand out as an industry expert

Press releases are an excellent method to pick up trust and glory in your work. A superb PR crusade permits you to stand apart as the best craftsman/business visionary and show your items’ novel highlights.

5. Increase traffic to your website

Eighty million individuals look for interesting thoughts and stories consistently. This noteworthy figure shows that it is truly imperative to utilize all the stunts in the book to enter the function of your potential client’s news page and imprint your name.

With press releases, you can add a couple of connections to your blog or site to guide your per user to different stages that promote and sell your items. In any case, a more conventional type of PR is the way to consistent correspondence with writers, influencers, speculators, and expected clients.

Conclusion Here you can also enter all the necessary information that does not correspond to the publication’s main content. The last paragraph of the press release continues to take the reader to the next step. It can be straightforward to contact a new manager or try a new

Facebook Ads and Google Ads are essential if you want to take your business to the next level.

Different companies are working and providing advertisement services, but most of the advertisers use Google and Facebook for their marketing campaigns. Google and Facebook both have a long-standing rivalry and are in direct competition with each other. In this blog, we will go through all the elements that Google Ads and Facebook Ads have to offer; we hope this will help you understand why they should be a integral part of your brand’s marketing strategy.  

Facebook Ads

Facebook Ads are beneficial for the business as it gives a massive return. Besides other marketing strategies like email marketing, SEO, flawless web design, and social media, Facebook ads are commonly used and are essential for growing your business.

Pros

  • Facebook facilitates two-way communication: you can have direct communication with your customers and build long-standing relationship with them.
  • Facebook Offers Robust Analytics: Facebook gives you a detailed report about your Ads’ performance, which involves all the metrics related to post engagement, weekly reach, and page likes.
  • Target your Exact Audience: Facebook allows you to target your audience by mean of age ranges, interest, demographics, behaviors, and location.

Google Ads

When someone needs to know the best restaurant, services, product, or anything from anywhere worldwide, their first option will be to search on Google. This is how Google Ads work: when someone enters something on the google search, Google provides them the relevant ads and data for a service and product. Today in the business world, Google Ads is considered a substantial successful search engine for getting sales, driving traffic, and marketing business products. If you are thinking of ignoring the world’s most popular online marketing and advertising platform, then it’s time to make the right decision for your business growth.

Pros

  • Google AdWords helps you Reach Your Customer: Whatever your brand or the business’s size is, you always want to be found on the first page of Google. Your priority will be that the customer finds your product and service at the exact time when they are looking for one.
  • Google AdWords Empower you to Reach Your Local Customer: This option enables location wise targeting.
  • Google offers Control over your Budget: If you are running a small business then you have to spend on google ads accordingly. If an ad’s performance is excellent, increase your budget, or If your ad performance is not according to your expectation, you may decrease or stop spending more money on that ad.

If you want discuss how Facebook Ads/ Google Ads can help your business, please book a call here.

Lead Generation

We are specialists in Lead Generation.

We can create strategies and campaigns to help you achieve your financial goals.

We specialise in the following services:

1.Facebook and Instagram Ads

2. Google Ads

We also do the following services:

  1. Youtube Ads
  2. Listings
  3. SEO
  4. Press Releases
  5. Social Media Posting
  6. Marketing Funnel creations

So if you are worried about finding new customers for your service/product, don’t worry!

Contact us today for free consultation. We will put a personalised plan in place so that there is a constant flow of leads and you are able to get more sales.

We will help you vanish your worries so that you can concentrate on  growing your business and expanding it.

Email us at info@gvmarketingmix.co.uk for a quick chat.

Importance of Online Visibility

 

Gone are the days…..

When was the last time when you bought something, without doing an online search on it? Can’t remember? Me too! The buying behavior has changed dramatically in the past decade. It’s not going to stop here, as it still continues to evolve, the question which most Business owners or Entrepreneurs have or will have is ” Will I survive this storm?”. The answer to this question lies in your inert ability to embrace change and transform yourself.

We are glued to our mobiles or desktops 24*7. Online surfing is part of our daily life. We get information about everything and anything under the sun from various search engines. Did you know Google handles a staggering 63,000 search queries every second (https://bit.ly/35j1ECK)? They are also the most popular search engine on the internet. Therefore it becomes imperative to have good visibility on Google in order to attract more customers.

Now to the two major points about how crucial online visibility can be for your business.

Firstly, online visibility is all about making your business visible in search engines especially Google. As a business owner or entrepreneur, it’s not an option but a necessity.  Otherwise sooner or later ( sad to say but true) we will be out of business! Why? because our customers are going to our competitors for their needs only because we are less visible than our competitors.

Now, secondly just appearing on Google search is not enough! Yes, more bad news coming our way! According to a study done on consumer online behaviors, our customers in most cases never bother visiting the second page of Google, when searching for a business. This means our competitors on the first page of Google get the chunk of our customers. Have a look at this article. It explains in-detail the advantage of being visible on the first page of Google.

So, our aim should be to constantly and consistently work on creating more and more online visibility for our business. This will help us progress our business in the right direction without having to worry about getting the next customer.

Do you want to know your business visibility score?  Use the link below and send us the completed form and we will send you the score and a short report showing the areas needing improvement.

https://bit.ly/2HhrcIi

 

Picture credit: Lovely Image by Lena Lindell

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Google My Business training guide.

One of the first you need to do to improve online visibility for your business is setting up your Google My Business page. When done correctly it can increase your visibility on Google Search engines and also help improve your rankings.

Google My Business Training Guide is for Business Owners and Entrepreneurs who are either just stating out or experienced. This guide gives you the required knowledge to master and use Google My Business page to your advantage. It covers the following topics.

  1. Basic knowledge about Google My Business page
  2. Business listings
  3. Latest updates about GMB
  4. How to improve Google place rankings
  5. Google My Business Optimisation Checklist
  6. Common mistakes to avoid.

We have put all these information in easy to read and understand format. If you have any questions please me at info@gvmarketingmix.co.uk

You can get the Training Guide here.

We would really appreciate if you could leave a review. Your reviews are important to us.

Thanks.

Is your Business website SSL certified?

What is SSL?

The full form of SSL is Secure Socket Layer. It enables a secure and safe online conversation  with your website users.

How does it work?

Imagine you were speaking to a friend of yours about something very important and someone overhears your conversation. Would you feel safe? What if your conversation had sensitive personal information like a bank account number or your Date of Birth?

These information can be a potential gold mine for a person wanting to steal your information and use it for his selfish purposes. It can be a potential disaster!

Now imagine, you were speaking to the same friend about the same information in a  so called ” SSL zone”. No third person can understand what you both were speaking because every word spoken is coded into a secret language. Doesn’t it instantly makes you feel safe?

This is what an SSL does to your website. It creates a secure layer which encodes every information shared between you and your customers. Therefore, no hacker can understand what the conversation was about.

Why should  you get one for your website?

  • Customer trust is improved as it provides an added assurance to your website visitors.
  • It guards against hacking and phishing
  • Builds your credibility and authority
  • Most importantly Google recognises your website to be safe for online users to visit. Otherwise your visitors will get a message warning them that the site is non secure. This can mean loss of valuable potential customers.

Note: After July 24th 2018, websites without a SSL certificate will be marked as Nonsecure.

So ,if you want to get your website SSL certified, get in touch.

Call us on 07484158631 OR email us on contact@gvmarketingmix.co.uk.

Gvmarketingmix SSL

 

Earn Smiles Campaign

Hi,

Having a good and healthy Online Presence for your business is vital, if you don’t want to lose your customers to your competition.

In order  to prove the importance of Online Visibility, I have created a campaign called the Earn Smiles Campaign. This is a free service but I want your smiles.

All you have to do is click the link below and fill up a short form. I will send you personalised tips that you can use and boost your Online presence instantly. I am so confident about my tips that I know I  will have a smile on your face.

https://bit.ly/2BFvJzL

QR code: Hover your phone camera on the code below. The form will open on your browser. Fast and Easy.

 

 

gvmarketingmixSmile

 

 

 

 

 

 

©gvmarketingmix.co.uk 2017-2019

How to do a SWOT analysis for your Business?

When running a business, the “Ignorance is bliss” approach may seem tempting but may create major roadblocks when trying to scale heights.

Successful Business owners often know their business inside out. One of the ways they do this is by conducting a SWOT analysis.

Albert Humphrey discovered the SWOT analysis in the 1960s. It helped companies understand their business as a whole and analyze their current situation.

SWOT stands for Strengths, Weakness, Opportunities, and Threats. This doesn’t need to be complicated and is simple enough for any individual to do it.

Just list out the 4 categories and do a brainstorming session with your colleagues to make it a more joyful exercise.

1.Strengths: This can be anything that sets your business apart from your competition like knowledge, experience, certifications, workforce, product /service uniqueness, location, you could include things from your SHINE list.

2.Weakness: Anything that’s hindering your progress ex: bad reviews, cash flow problems, too many employee absences, etc.

3.Opportunities: For example a gap in the market where you could help, a specific niche or group of people, new ways to reach your customers, etc.

4.Threats: This can include your competitors, too many start-ups in your niche, government regulations affecting your industry as a whole, etc.

Once the exercise is done, you would have a clear picture of the various things that require immediate attention. These can help revise your goals and equip you for future challenges.

A simple way to use your SWOT list is as follows:

  • Use and build on your strengths to stand out,
  • Work on your Weaknesses,
  • Get ready to use the opportunities that are coming your way
  •  Think of ways to minimize the effect of the Threats.

Do you need help with your SWOT analysis? We can help. Contact us on 07484158631 or gvmarketingmix@gmail.com.

Do you know what’s unique about your business?

A USP is simply your Unique Selling Point. It is the most important factor, which sets you apart from your competitors.

Customers nowadays have an array of products and services to choose from, so how would you stand out and beat the competition?

This is where a USP can work its magic. If you can figure out your USP, standing out in a crowd is easily accomplished.

Below, is a very easy way to achieve this-

Prepare a “SHINE” list for your business. This list will comprise of

  •          What your business stands for,
  •          What it does the best
  •          The end result of your products or services
  •          Customer experience.

Analyze your competitors, watch their adverts and marketing messages.

Now, strike off the points, which are well met by your competitors.

You will be left with the ones that actually define your business.

Select the one, which you feel is the most appropriate for your business.

Use this message in your marketing communications and position yourself in your niche.

Remember to revise this list from time to time and tweak your USP according to the changing market needs.

To test your understanding, visit the site http://www.toms.com.

Try and spot their USP. Do write in the comments section and let me know what your answers are.

Do you need help with finding your USP?

Give us a call  07484158631 or contact us on

gvmarketingmix@gmail.com

CREDITS:

https://en.wikipedia.org/wiki/Unique_selling_proposition

https://www.entrepreneur.com/encyclopedia/unique-selling-proposition-usp

https://blog.kissmetrics.com/unique-selling-proposition/

https://www.marketingdonut.co.uk/marketing-strategy/branding/developing-your-usp-a-step-by-step-guide

©gvmarketingmix.co.uk 2017-2019