Digital Marketing

It’s Time For Accountants To Prioritise Mental Health

 There’s no question accounting is a stressful field to work in at times. Accountants are known for working long hours, with lots of deadlines, and even more pressure.  During tax season alone, most accountants work 60 plus hours per week. While many students are working full-time jobs while studying for and taking the CPA. Accountants …

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Here’s how technology has changed the accounting industry for the better

Accounting is one of the oldest industries out there. The history of accounting can be traced all the way back to ancient civilisation. The earliest auditing systems were said to be used by ancient Egyptians and Babylonians. But I’m not here to bore you to death about accounting’s past. This article will go over accountings …

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Should You Do Corporate Accounting OR Start Your Own Accounting Firm?

We’ve Got The Answer. Ahh yes, the age-old question. “Do I work for corporate or start my own practice?”. Everyone in every industry is asking themselves this question. Not just accounting. It’s an important question that doesn’t always have a simple answer. • How many years of experience do you have? • Do you like …

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Absolute “must-haves” for starting your accounting firm

So you passed your CPA exam? Congrats! Maybe you’ve even worked in the field for several years. But you’re sick of dealing with your boss or you just have the entrepreneurial spirit (or both). You’re ready to finally start that accounting firm you’ve been thinking about for years. You’re excited but also stressed. “How do …

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owning an accountinh firm

Marketing challenges when owning an accounting firm

  Running an accounting firm is hard work. Sure, we have access to fancy tools now like social media, artificial intelligence, Google, digital ads and more. But that doesn’t change the fact that running a business can be stressful. Think about all the challenges you have to worry about every day. From keeping up with …

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Facebook and Google ads to promote your accounting firm

Advantages of using Facebook and Google ads to promote an accounting fir

General Overview Different companies are working and providing advertisement services, but most of the businesses use Google and Facebook for their online marketing campaigns. Google and Facebook both have a long-standing rivalry and are in direct competition with each other. In this blog, we will discuss why Google and Facebook Ads could be used to …

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Do you know what’s unique about your business?

A USP is simply your Unique Selling Proposition. It is the most important factor, which sets you apart from your competitors. Customers nowadays have an array of products and services to choose from, so how would you stand out and beat the competition? This is where a USP can work its magic. If you can figure out your USP, standing out …

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SWOT analysis for your accounting firm

Get a SWOT analysis for your accounting business?

When running a business, the “Ignorance is bliss” approach may seem tempting but may create major roadblocks when trying to grow your accounting business. Successful Business owners often know their business inside out. One of the ways they do this is by conducting a SWOT analysis of their accounting business. Albert Humphrey discovered the SWOT …

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