Gone are the days…..
When was the last time when you bought something, without doing an online search on it? Can’t remember? Me too! The buying behavior has changed dramatically in the past decade. It’s not going to stop here, as it still continues to evolve, the question which most Business owners or Entrepreneurs have or will have is ” Will I survive this storm?”. The answer to this question lies in your inert ability to embrace change and transform yourself.
We are glued to our mobiles or desktops 24*7. Online surfing is part of our daily life. We get information about everything and anything under the sun from various search engines. Did you know Google handles a staggering 63,000 search queries every second (https://bit.ly/35j1ECK)? They are also the most popular search engine on the internet. Therefore it becomes imperative to have good visibility on Google in order to attract more customers.
Now to the two major points about how crucial online visibility can be for your business.
Firstly, online visibility is all about making your business visible in search engines especially Google. As a business owner or entrepreneur, it’s not an option but a necessity. Otherwise sooner or later ( sad to say but true) we will be out of business! Why? because our customers are going to our competitors for their needs only because we are less visible than our competitors.
Now, secondly just appearing on Google search is not enough! Yes, more bad news coming our way! According to a study done on consumer online behaviors, our customers in most cases never bother visiting the second page of Google, when searching for a business. This means our competitors on the first page of Google get the chunk of our customers. Have a look at this article. It explains in-detail the advantage of being visible on the first page of Google.
So, our aim should be to constantly and consistently work on creating more and more online visibility for our business. This will help us progress our business in the right direction without having to worry about getting the next customer.
Do you want to know your business visibility score? Use the link below and send us the completed form and we will send you the score and a short report showing the areas needing improvement.
Picture credit: Lovely Image by Lena Lindell