An USP is simply your Unique Selling Point. It is the most important factor, which sets you apart from your competitors.
Customers nowadays have an array of products and services to choose from, so how would you stand out and beat the competition?
This is where an USP can work its magic. If you can figure out your USP, standing out in a crowd is easily accomplished.
Below, is a very easy way to achieve this-
Prepare a “SHINE” list for your business. This list will comprise of
- What your business stands for,
- What it does the best
- The end result of your products or services
- Customer experience.
Analyse your competitors, watch their adverts and marketing messages.
Now, strike off the points, which are well met by your competitors.
You will be left with the ones that actually define your business.
Select the one, which you feel is the most appropriate for your business.
Use this message in your marketing communications and position yourself in your niche.
Remember to revise this list from time to time and tweak your USP according to the changing market needs.
To test your understanding, visit the site http://www.toms.com .
Try and spot their USP. Do write in the comments section and let me know what your answers are.
Do you need help with finding your USP?
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