Importance of Online Visibility

 

Gone are the days…..

When was the last time when you bought something, without doing an online search on it? Can’t remember? Me too! The buying behavior has changed dramatically in the past decade. It’s not going to stop here, as it still continues to evolve, the question which most Business owners or Entrepreneurs have or will have is ” Will I survive this storm?”. The answer to this question lies in your inert ability to embrace change and transform yourself.

We are glued to our mobiles or desktops 24*7. Online surfing is part of our daily life. We get information about everything and anything under the sun from various search engines. Did you know Google handles a staggering 63,000 search queries every second (https://bit.ly/35j1ECK)? They are also the most popular search engine on the internet. Therefore it becomes imperative to have good visibility on Google in order to attract more customers.

Now to the two major points about how crucial online visibility can be for your business.

Firstly, online visibility is all about making your business visible in search engines especially Google. As a business owner or entrepreneur, it’s not an option but a necessity.  Otherwise sooner or later ( sad to say but true) we will be out of business! Why? because our customers are going to our competitors for their needs only because we are less visible than our competitors.

Now, secondly just appearing on Google search is not enough! Yes, more bad news coming our way! According to a study done on consumer online behaviors, our customers in most cases never bother visiting the second page of Google, when searching for a business. This means our competitors on the first page of Google get the chunk of our customers. Have a look at this article. It explains in-detail the advantage of being visible on the first page of Google.

So, our aim should be to constantly and consistently work on creating more and more online visibility for our business. This will help us progress our business in the right direction without having to worry about getting the next customer.

Do you want to know your business visibility score?  Use the link below and send us the completed form and we will send you the score and a short report showing the areas needing improvement.

https://bit.ly/2HhrcIi

 

Picture credit: Lovely Image by Lena Lindell

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Google My Business training guide.

One of the first you need to do to improve online visibility for your business is setting up your Google My Business page. When done correctly it can increase your visibility on Google Search engines and also help improve your rankings.

Google My Business Training Guide is for Business Owners and Entrepreneurs who are either just stating out or experienced. This guide gives you the required knowledge to master and use Google My Business page to your advantage. It covers the following topics.

  1. Basic knowledge about Google My Business page
  2. Business listings
  3. Latest updates about GMB
  4. How to improve Google place rankings
  5. Google My Business Optimisation Checklist
  6. Common mistakes to avoid.

We have put all these information in easy to read and understand format. If you have any questions please me at gvmarketingmix@gmail.com.

You can get the Training Guide here.

 

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beAfitpersona Blog

 

beAfitpersona blog is our vision. We want to help people live a healthier and happier life. We believe healthier people create healthier communities and generations. Health is not just about external appearances but also about inner health and how your mind works.

Join me on this amazing journey and discover a new way of looking at Health and Life.

Let’s focus on what it really takes to keep yourself, your life and your Business fit and healthy.

Write to us on gvmarketingmix@gmail.com

©gvmarketingmix 2019

 

 

 

 

 

 

 

 

 

 

Is your Business website SSL certified?

What is SSL?

The full form of SSL is Secure Socket Layer. It enables a secure and safe online conversation  with your website users.

How does it work?

Imagine you were speaking to a friend of yours about something very important and someone overhears your conversation. Would you feel safe? What if your conversation had sensitive personal information like a bank account number or your Date of Birth?

These information can be a potential gold mine for a person wanting to steal your information and use it for his selfish purposes. It can be a potential disaster!

Now imagine, you were speaking to the same friend about the same information in a  so called ” SSL zone”. No third person can understand what you both were speaking because every word spoken is coded into a secret language. Doesn’t it instantly makes you feel safe?

This is what an SSL does to your website. It creates a secure layer which encodes every information shared between you and your customers. Therefore, no hacker can understand what the conversation was about.

Why should  you get one for your website?

  • Customer trust is improved as it provides an added assurance to your website visitors.
  • It guards against hacking and phishing
  • Builds your credibility and authority
  • Most importantly Google recognises your website to be safe for online users to visit. Otherwise your visitors will get a message warning them that the site is non secure. This can mean loss of valuable potential customers.

Note: After July 24th 2018, websites without a SSL certificate will be marked as Nonsecure.

So ,if you want to get your website SSL certified, get in touch.

Call us on 07484158631 OR email us on contact@gvmarketingmix.co.uk.

Gvmarketingmix SSL

 

Online Visibility Score

Are you confused about the what Online Marketing mediums to use, for your Business to get the maximum online visibility? Not to worry.

We will prepare a free report analyzing the current performances of all your Online marketing mediums. This will help you understand how your Business is faring online and help you improve your online presence.

For a free Online Visibility Score, please follow the link below and fill up a short form.

https://bit.ly/2HhrcIi

©2019 gvmarketingmix

 

 

 

Note: We respect and value the information you share with us. Under no circumstances, do we pass it on to other third parties not mentioned in our Privacy Policy.

 

Please read our Privacy policy to understand how we use the data collected.

Hello Business Owner,

gvmarketingmix cover page

Welcome to my page,

My name is  Gowri and I help Business owners gain visibility in the Online world. Online publicity, Online visibility and Online Reputation are my forte. I am a freelancer based in Aberdeen, Scotland. I love to work with Business owners who help heal our mind, body and soul. So If you are one of them, I would like to hear from you and also work with you.

You can contact me on gvmarketingmix@gmail.com.

If you want help with increasing your online presence and gain more visibility, a good place to start would be to understand your current visibility score. This is a free service.

Please fill up a short form and I will get back to you as soon as possible.

https://bit.ly/2HhrcIi

Thank you,

gowri

 

©2019 gvmarketingmix.co.uk

 

 

 

 

Earn Smiles Campaign

Hi,

Having a good and healthy Online Presence for your business is vital, if you don’t want to lose your customers to your competition.

In order  to prove the importance of Online Visibility, I have created a campaign called the Earn Smiles Campaign. This is a free service but I want your smiles.

All you have to do is click the link below and fill up a short form. I will send you personalised tips that you can use and boost your Online presence instantly. I am so confident about my tips that I know I  will have a smile on your face.

https://bit.ly/2BFvJzL

QR code: Hover your phone camera on the code below. The form will open on your browser. Fast and Easy.

 

 

gvmarketingmixSmile

 

 

 

 

 

 

©gvmarketingmix.co.uk 2017-2019

How to do a SWOT analysis for your Business?

When running a business, the “Ignorance is bliss” approach may seem tempting but may create major roadblocks when trying to scale heights.

Successful Business owners often know their business inside out. One of the ways they do this is by conducting a SWOT analysis.

Albert Humphrey discovered the SWOT analysis in the 1960s. It helped companies understand their business as a whole and analyze their current situation.

SWOT stands for Strengths, Weakness, Opportunities, and Threats. This doesn’t need to be complicated and is simple enough for any individual to do it.

Just list out the 4 categories and do a brainstorming session with your colleagues to make it a more joyful exercise.

1.Strengths: This can be anything that sets your business apart from your competition like knowledge, experience, certifications, workforce, product /service uniqueness, location, you could include things from your SHINE list.

2.Weakness: Anything that’s hindering your progress ex: bad reviews, cash flow problems, too many employee absences, etc.

3.Opportunities: For example a gap in the market where you could help, a specific niche or group of people, new ways to reach your customers, etc.

4.Threats: This can include your competitors, too many start-ups in your niche, government regulations affecting your industry as a whole, etc.

Once the exercise is done, you would have a clear picture of the various things that require immediate attention. These can help revise your goals and equip you for future challenges.

A simple way to use your SWOT list is as follows:

  • Use and build on your strengths to stand out,
  • Work on your Weaknesses,
  • Get ready to use the opportunities that are coming your way
  •  Think of ways to minimize the effect of the Threats.

Do you need help with your SWOT analysis? We can help. Contact us on 07484158631 or gvmarketingmix@gmail.com.

Do you know what’s unique about your business?

A USP is simply your Unique Selling Point. It is the most important factor, which sets you apart from your competitors.

Customers nowadays have an array of products and services to choose from, so how would you stand out and beat the competition?

This is where a USP can work its magic. If you can figure out your USP, standing out in a crowd is easily accomplished.

Below, is a very easy way to achieve this-

Prepare a “SHINE” list for your business. This list will comprise of

  •          What your business stands for,
  •          What it does the best
  •          The end result of your products or services
  •          Customer experience.

Analyze your competitors, watch their adverts and marketing messages.

Now, strike off the points, which are well met by your competitors.

You will be left with the ones that actually define your business.

Select the one, which you feel is the most appropriate for your business.

Use this message in your marketing communications and position yourself in your niche.

Remember to revise this list from time to time and tweak your USP according to the changing market needs.

To test your understanding, visit the site http://www.toms.com.

Try and spot their USP. Do write in the comments section and let me know what your answers are.

Do you need help with finding your USP?

Give us a call  07484158631 or contact us on

gvmarketingmix@gmail.com

CREDITS:

https://en.wikipedia.org/wiki/Unique_selling_proposition

https://www.entrepreneur.com/encyclopedia/unique-selling-proposition-usp

https://blog.kissmetrics.com/unique-selling-proposition/

https://www.marketingdonut.co.uk/marketing-strategy/branding/developing-your-usp-a-step-by-step-guide

©gvmarketingmix.co.uk 2017-2019

Publicise Me for Maximum Exposure.

PubliciZe me is a 9 step bespoke service designed for Business owners who want maximum publicity and visibility for their business.

Over the years, through experience and knowledge, I have identified 9 major factors that effect the visibility of the Business. This service takes care of all these 9 factors to get you noticed and land you in front of your customers. Not only will it increase your visibility but also build your reputation and help you gain authority in your market. So if you want

  • want to improve site ranking on Google
  • promote your website
  • gain visibility for your business
  • get more customers for a specific product/service
  • dominate your market
  • get more publicity

then, Publicise Me is the way to go.

We have seen many business owners investing heavily on SEO services and not getting the desired results. This leaves them disappointed and they eventually lose faith in Online marketing. The Publicise Me service is our attempt to get back this lost faith. We focus on getting maximum visibility and traffic to Business websites in the quickest time possible.

As Abraham Maslow, a famous psychologist said–

“You will either step forward to growth or you will step back into safety.”

WE chose GROWTH.

If you are want publicity for your Website, Brand, Product or Service, call us today on 07484158631 or  drop us an email on gvmarketingmix@gmail.com.

You can also click the link below to fill a short form and we will get back to you as soon as possible.

https://bit.ly/2PrstNB

©2019 gvmarketingmix.co.uk